An Open Letter to an Audi Commercial

Dear Audi Commercial,

It is really cute how your beautiful, happy couple driving in your new insanely expensive car snubs a gluten free cupcake truck.  I really liked how the voice-over explained that Audi owners were too good for “trends”.  I think it’s just so special that you want to perpetuate the myth that anyone who is gluten free is doing so in order to be “trendy”.

Anyone who believes that sugary treats that don’t taste like a sweet version of dish detergent and don’t feel like chewing on a horse hoof are too good for them deserve to be snubbed anyway.  And how dare they walk into a restaurant and ask to order from a different menu?  Or expect a separate aisle in the grocery store?  And come on, already, what is with gluten free beer?  Like Anheuser Busch hasn’t already ruined beer anyway, now the damn gluten haters come along and start this nonsense.  In fact, I think you should have taken your commercial a step further, and had that car swerve around an EMS truck clearly carrying an undiagnosed Celiac patient whose intestines have shut down.

And to top it off, you added that absurd “Kale” truck too.  As if kale hasn’t done enough to America as it is.  What a ridiculous trend, America!  How dare you eat leafy green vegetables loaded with healthy nutrients! That truck deserved to be knocked over.  Your actors were nice to just cut it off.

So, thank you, Audi. Every Celiac in America who has to turn down Grandma’s gravy, or Oktoberfest beer, or every birthday cake at every birthday party for the rest of her life, thanks you too.  Because now, we get to explain even more to blank faces why we choose to be one of those damn trendsetters who refuses to stand out from the crowd like your Audi drivers.  Trendsetters do love to talk.

Cheers to you!

Damn Celiacs


One thought on “An Open Letter to an Audi Commercial

  1. YES! YES! YES! This is absolutely perfect and so well written. THANK YOU for sharing it. I saw that commercial yesterday and my jaw dropped. It’s enough to have to deal with judging stares or “can’t you just take off the bread?” questioning from people. I contemplated contacting Audi, but I am not sure how to do that–which method is best. So thank you for this post. Sincerely, another cake-deprived, intestines destroyed Celiac.


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